diff --git a/Fediversity_target_audience.md b/Fediversity_target_audience.md
index eebee5c..648cf85 100644
--- a/Fediversity_target_audience.md
+++ b/Fediversity_target_audience.md
@@ -1,11 +1,11 @@
-= Fediversity =
+# Fediversity 
 
-== The Fediverse ==
+## The Fediverse
 The 'Federated Universe' which in our project translates to 'Federated Distributed Social Media' and we take this as broad as possible. 
 
 Of course we say that 'all systems using the ActivityPub' are part of this, but also Matrix, e-mail, and EduMeet or NextCloud (for it's calender sharing) are part of this. Any open federated distributed system that allows for communication falls under this flag.
 
-== Open Source, Open Systems, Open Everything ==
+## Open Source, Open Systems, Open Everything
 We take a bit of a principal stand on 'open source' (for reasons explained below).
 
 When in our project plan it is mentioned that we use 'Open Source Software' we mean:
@@ -25,12 +25,12 @@ Examples of this are (with alternatives):
 
 The most important reason for this is that we want to make the barrier to use our proposed setup as low as possible, both in cost as in legal options. 
 
-== Two verticals ==
+## Two verticals
 The Fediversity project is divided by it's target towards two verticals:
 * The public sector
 * The hosting sector
 
-=== Public Sector ===
+### Public Sector
 The Public Sector entails:
 * Universities
 * Public organisations (Town city councils, National administrations)
@@ -42,7 +42,7 @@ For these sectors we focus on making the use of 'the Fediverse' as smooth as pos
 
 Validity is a very hard to achieve goal because of the so called 'network effect'. For example: if all my friends and family are using WhatsApp, why would I change to Matrix 'there is nobody using that'. We want to fill that void with 'look, universities, libraries, broadcasting, administrations are all using the Fediverse.
 
-== The Hosting Sector ==
+## The Hosting Sector
 The Hosting Sector entails:
 * companies that run their own infrastructure 
 * traditional hosting companies (it infrastructure consultants with their own hardware and usually leased datacenter-space)
@@ -59,6 +59,4 @@ Micro-cloud providers are small (not for profit) organisations that consist at l
 * knowledgable and experienced support staff (for quality support)
 * experienced local sales and marketing staff (to get a durable client base)
 
-These micro-cloud providers should (based on the tooling that we provide) be able to supply 1000's of customers with access to the Fediverse without the need to use Big Tech. 
-
-
+These micro-cloud providers should (based on the tooling that we provide) be able to supply 1000's of customers with access to the Fediverse without the need to use Big Tech. 
\ No newline at end of file